Ludovic POLYA

In charge of the Sales Development, Sales tools, Merchandising, Shopfitting,Retail network development, Retail support line for all Orange Romania channels => team of 25 people
Franchise set up => 100 POS deployed in 6 months

Rationalization of the retail networks, new POS concept set up (first award), rollout of 130 POS in 18 months

Sales development via tools mainly trade marketing action plans, sponsoring, training and Merchandising => team of 7 people

In charge of the merchandising of Orange for all channels regarding mobile market.
In charge of the merchandising of owns shops (800 shops) and exclusive dealers shops (200 shops)
Set up new concept for POSs

In charge of the merchandising of the non exclusive shops : define the most efficient supports (materials)to be deployed, the merchandising policy and rules, make aware of the importance of merchandising

Responsible of the sales of an area using local trade marketing action plans, merchandising, training, business review...